Why are you not getting paid for gift baskets ahead of time? Here are three reasons why getting money first is mandatory.

A situation you don’t want and can’t afford

How would you feel if you expect a customer to pay for a gift basket 30 days after delivery, and on the 31st day the customer could not be found?

In the 1980s I worked for a worldwide commercial bank located on Water Street in New York City. The employees had break times in the morning and afternoon. During breaks we flocked upstairs to a lunch area with tables, chairs, and plenty of everything to eat, drink, and smoke (cigarettes were sold). The area was rented by a small firm independent of the bank.

Employees were allowed to buy on credit. On pay day, the employees paid their tab with the lunch firm.

One day, a major downsizing at the bank occurred, and a substantial number of employees were let go, leaving the facility within the hour. That same day, the lunch firm’s representative came downstairs to the company with his credit ledger in hand to collect monies from employees owing for items they purchased before pay day.

He lost a lot of money. Most people who owed were no longer employed. I don’t know how much the firm lost, but I have a feeling it was a substantial amount.

The lunch firm learned a very hard lesson, and if they’re still in business today, I bet that buying on credit is not part of their process.

Three reasons why getting money first is mandatory

What company lets you buy a washing machine, refrigerator, or any product without getting a deposit or full payment? The answer is none, and this ought to be true for your business as well. After all, your business began with a cash infusion, and it needs money to continue serving customers.

Here are the three rules to get your cash beforehand, whether partial or full payment.

1. The customer has to have what’s called “skin in the game.” They must be committed to the sale as much as you’re ready to create the gift basket. Without monetary commitment, the customer can walk away, and you can’t do anything about it.

2. You are operating a business, not running an experiment. Even experimental work receives grants from organizations before the work begins. Get your money before touching a single piece of shred.

3. Payment is necessary for you to purchase products. You may already have products for the design in your inventory, but payment is still required to cover labor and fixed expenses. This is not charity work.

Solve the problem

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.

You cannot be timid in telling the customer that you need payment ahead of time to design their gift basket. This is your business, and you make the rules.

If you are not able to inform the customer, then this may not be the business for you. However, before you throw in the basket (nope, not the towel), the Start Your Own Gift Basket Business course helps you put the entire “get money first” process in place. At the end you will have your plan together so you are strong, confident, and ready to collect first before you finalize orders.

Without cash up front, you will not only be out of business quickly, you will also have a collection of unpaid gift baskets because the customer did not fulfill on her end. You’ll be unhappy, and if you have a spouse or partner, they may verbally let you know about their displeasure. You don’t want to hear that, do you?

Get rid of your jitters, and get down to business. Get the sale, collect your money, create the gift basket, and let’s all be happy.

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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