Everything you buy to made solo gifts and completed gift baskets won’t be selected by your clients.

That’s what you hope, especially if you’re new to this business. My suggestion is to realize that your hope won’t come true.

Gift Basket Marketing, Vol. 1, by Shirley George Frazier. All rights reserved.

Every retailer has products in stock that sell slowly or don’t sell at all. Clearance aisles prove that fact.

Parts of your inventory are going to be very popular (chocolates, cookies, beverages, cheeses, etc.), and other parts will flop. No one will want it.

All designers experience this. I certainly did.

However, as your business matures and you understand your clients’ preferences, you’ll make smarter buying decisions, your inventory will turn quicker (you’ll sell more of what you buy), and there will be less waste and misspent money.

That part of your success will come in time, so be patient.

Until then, prepare for:

  • Expired foods and goodies
  • Gifts that get dusty
  • Containers no one wants

Time to think “out of the basket”

It’s possible to turn those leftover items into sales opportunities. Doesn’t that sound like a better option than tossing it all in the trash?

To do so, you must get creative and see those misfit products as goods with potential to broaden your visibility.

  • Plush bears still available from Valentine’s Day need not wait until next year. Add it to your “I’m Beary Sorry” and “I Can’t Bear to Be Without You” gift baskets marketed to men.
  • Containers purchased on a whim and are not selling can be sprayed, or ribbon can be added to it for a fresh look to anchor items donated to a black tie auction or a charity where executives gather.
  • Numerous goodies that are a month from expiration are a “thank you for your business” basket for smaller firms that purchased from you once. They’ll eat it quickly while being reminded of your service.

These three ideas are quick examples to clear space for gift basket items that sell fast, but if you want the superior methods that target big sales from large firms, you and I will map out the plan, from start to finish, during a discussion between you and me that’s as short or long as you wish.

That’s when we uncover what you want to achieve so you get rid of leftovers the right way and never, ever waste money on such merchandise again.

What’s taking up space in your design studio right now that you wish you never bought, and which of the above ideas is your choice for money-making results?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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