A defining moment happened in my life back in 1989 when I was working for a corporate company.

That was the year I looked back and realized that in 12 years I had worked for 12 different companies.

I finally faced facts. I wasn’t happy and definitely wasn’t working to my potential. I had to change my life for the better, and I decided to start my own gift basket business.

There I stood in my home studio, six months after that defining moment, setting up my shop with baskets, snacks, supplies, and all the items needed to create a great business.

I learned how to make beautiful designs, and that was half of the solution. I needed customers to buy my beautiful baskets, and that was a problem. I had lots of trouble getting customers. It was tough, but then I learned to create systems, checklists, and programs within my business to make sure I always had lots of clients and income to build my business consistently over time.

The systems worked brilliantly. Customer orders arrived from individuals, entertainers, politicians, and corporate businesses all over the world. I even showed my gift baskets on the Food Network, Channel 5 New York, New Jersey Network, and local morning shows broadcast to millions of people. Sales went from a few thousand dollars in the first year to hundreds of thousands of dollars and much more.

When I attended gift basket conventions, other designers asked me how I achieved so much success. I gave them tips on attracting customers and getting more sales.

I taught them what to do, and they came back after doing it (and getting results) and asked what else to do. That’s when I noticed that they were struggling with the same problems I once had.

The success convinced me to write How to Start a Home-Based Gift Basket Business and The Gift Basket Design Book, the world’s best-selling industry books, and it positioned me as the industry expert that everyone seeks to start and successfully grow gift basket businesses from homes and in stores.

I now dedicate my professional life to assisting new gift basket makers to create works of art and also help growing designers to cut through all the clutter and start successful gift basket businesses with less mistakes and more business than if they started without guidance.

As a gift basket expert and consultant, I ONLY work with individuals, independent gift basket business owners, and retailers who wish to add gift basket sections to their stores. In other words, gift baskets – and only gift baskets – are my specialty.

Because my focus is an exclusive niche, what you get with me is no-nonsense, concentrated expertise on what works for you. I am the expert in this industry, and that’s why all of my clients get great results (and I add a huge helping of enthusiasm, inspiration, and encouragement, which ALWAYS helps with your goals!).

If you’re prepared to achieve success with gift baskets, you and I can do it together through one of the three VIP Programs I’ve created for you.

Review all three programs – Diamond VIP, Platinum VIP, and Gold VIP. After reviewing each one, you’ll have a better idea of which program matches your goals. When you’re ready, complete the form at the bottom of the VIP Program page you wish to start. You and I will talk more to ensure that you are ready to begin, and we will work together to achieve your dreams!

See the VIP Programs

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with retailers of all size and home-based entrepreneurs to successfully sell gift baskets to their chosen clients. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 800-640-8521 to schedule a consultation.