How do you help a family grieve about a loved one whose passing is difficult to accept? Here’s what to put in a sympathy gift basket.

Three names, same focus

It takes a sympathetic heart to provide comfort and care to a husband, wife, or another family member when a relationship is severed by death. Great designers know this all too well.

The first step is choosing the most-recognizable title that customers identify with online to find the right gift. That gift basket title will include any of the following:

  • Bereavement
  • Condolences
  • Sympathy

All of them are synonymous, and you will probably create a unique name for these heartfelt designs. Still, title selection is critical for this gift basket category to be easily found by friends and family needing to console others.

Food and gifts, too

Bereavement gift baskets are most known for including fruit and nuts, but gifts are also appropriate as keepsakes.

It can be difficult, at first, to determine which types of gifts are universal for most arrangements. However, the list below contains safe options, cutting through religious and cultural preferences.

When shopping for gifts at wholesale suppliers, you’ll usually find condolence items grouped together in one section. This makes your purchase decisions easier, as you can see all at an instant to determine what will be best for customers.

Sympathy gift basket containers

  • Silver-plated tray
  • Hand-painted bowl
  • Memory box
  • Wood tray
  • Tote bag

What to put in a sympathy gift basket

  • Tea
  • Coffee
  • Fruit
  • Cheese
  • Nuts
  • Book of poems
  • Memory stone
  • Keychain charm
  • Plush animal
  • Eye pillow/mask/pads
  • Photo album
  • Tissues
  • Battery-operated candles
  • Soaps
  • Individually-wrapped candies
  • Picture frame

Partial content list from the book, How to Start a Home-Based Gift Basket Business, by Shirley George Frazier. Sympathy gift basket design featured in the book, The Gift Basket Design Book, by Shirley George Frazier.

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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