Having trouble deciding what to put in a Valentine’s Day gift basket? Whether giving it to a spouse, partner, mom, or aunt, these items will put a smile on every face.

More than just one

Displaying your love and affection for someone very special can take lots of time. That’s why customers come to you for guidance. Because you know how to make a gift basket, they know you have the perfect present in mind for the people on their Valentine’s Day gift list. For this occasion customers need reminders to determine how many individuals will receive a gift. It’s rarely just one. Here’s an idea of who to mention.

  • Spouse
  • Partner
  • Girlfriend
  • Mom
  • Grandmother
  • Aunt
  • Godmother

Male family members and close friends can also be on a person’s list, so be sure to ask about such options.

Competitors are also allies

Customers have many choices for Valentine’s Day gifts. However, the good news is that most single gifts fit into gift baskets, making a compilation of items what most buyers want and receivers appreciate.

That’s why the following list includes many products that the competition sells. You sell them, too. Just look at your inventory. I’m betting lots of these delicious and precious things are waiting for gift basket inclusion.

The bottom line is to uncover what the recipient prefers. A gardening gift basket or spa gift basket may be more appropriate than gourmet goodies. Ask the customer lots of questions before you begin so what you create exceeds everyone’s expectations, including yours.

Valentine’s Day containers

  • Mini bath tub
  • Heart-shaped box
  • Vase
  • Bowl
  • Silver tray
  • Jewelry box
  • Decorative ice bucket
  • Purse/handbag
  • Treasure chest
  • Picnic basket
  • Wire container

What to put in a Valentine’s Day gift basket


  • Chocolate
  • Candy
  • Cookies
  • Fruit/dried fruit
  • Nuts
  • Snack mix
  • Crackers
  • Dip/spread
  • Popcorn
  • Truffles
  • Chocolate-covered pretzels
  • Beverage


  • Candle
  • Slippers
  • Bath salts
  • Plush animal
  • Manicure set
  • Disposable camera
  • Journal and pen
  • Perfume/custom fragrance

Partial content list from the book, How to Start a Home-Based Gift Basket Business, by Shirley George Frazier.