My mentor revealed to me (and others in the mentorship group) an alternative marketing method that each of us in the group happily accepted.

That method convinced me to follow certain types of people on Twitter. I did my research, discovered these new sources, and began following them.

One day I followed 20 people, and the second day I followed nine. Suddenly, on the second day, I was unable to access my Twitter account and learned, through my social media management program, that Twitter locked my account.

I haven’t read Twitter’s terms of service but realize it states that you cannot follow a certain number of people in a given time frame. My account was unlocked after I followed Twitter’s instructions.

Thankfully, this situation wasn’t an annoyance. I’ve never depended solely on social media for marketing, and this temporary Twitter lockdown proves that I made a good decision.

Do you count only on social media for sales, or are your marketing methods diversified?

You have options

There are lots of ways online to market, and you probably reach out through them:

  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • YouTube

There are also lots of ways offline to market, which are revealed in the book, Marketing Strategies for the Home-Based Business, including:

  • Postcards
  • Networking
  • Speaking
  • Donations
  • Collaborations

Marketing Strategies for the Home-Based Business, Vol. 2, by Shirley George Frazier. All rights reserved.

If the Internet suddenly disappeared, whether temporarily or permanently, and your only way to make money was through online means, what would be your first step?

  • Stomp your feet in anger
  • Hope it comes back soon
  • Eat ice cream all day
  • Waste time talking about it
  • Join a local protest march

You can do any and all of that. However, your bills will continue to arrive while you receive no income because you chose to depend on an infrastructure you don’t control.

Check your strategy

Do yourself and your clients a big favor.

  • Review each of your marketing methods
  • Research what’s effective (open rates) and what is not
  • Determine which methods clients prefer versus what you prefer
  • Consider adding at least two offline marketing options

You may be thinking about your budget and how much less it costs to reach people online. Look at your statistics and sales, and think again.

Online not only costs time but also money. You pay an Internet source every month, and the time you spend online is far from cheap even if you access the Internet while working for someone else.

If Twitter had discontinued my account, I still have plenty of offline opportunities to reach my customers. Do you?

Shirley George Frazier
In the gift basket world, all roads lead to Shirley George Frazier, the industry's reigning expert and international authority. Shirley is chief basketologist at Sweet Survival LLC and author of the industry's best-selling books, How to Start a Home-Based Gift Basket Business, The Gift Basket Design Book, and Marketing Strategies for the Home-Based Business. Shirley works with manufacturers and retailers to successfully add gift baskets to their current revenue streams. Shirley is also a frequent speaker at events and instructor of the popular online course, Start Your Own Gift Basket Business. Contact Shirley to speak at your event or call 973-279-2799 to schedule a consultation.

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